Consulting & Additional Services

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    CONSULTING
    • Retail "market" [defined by store radius] profiles, including: population, households, channel carriage, cable potential 
    • Cable channel profiles 
    • Mapping of broadcast coverage 

      • Customer tracking 
    CONSULTING: RETAILER / DISTRIBUTOR MARKET PROFILES
    Mapping of client and competitive outlets/branches for the purpose of understanding and exploiting the relative advantages of location
    Method
    • Layered GIS plotting of client and competitive outlets/branches 
    • Drawing of radius defining business territory for client and competitive outlets
    • Quantifying of target market: client territory and competitive territory
    • Capturing of overlaps
    • Quantifying of overlaps and under- served territory on the basis of postal codes
    • Preparation of map series showing each company's outlets/branches as a layer
    • Preparation of a report giving summary findings, including a summary of the strengths/weaknesses of each company's locations as well as recommendations
    CONSULTING:  TARGET MARKET PROFILES
    Analysis of households and/or businesses in client and competitive market for the purpose of effectively target marketing to specific consumers/businesses
    Method
    • Once units of geography have been defined per branch/outlet, households and businesses can be captured and catalogued within the outlet radii
    • Counts of business and households are provided
    • Demographics of households are provided (language, income, etc.)
    • Businesses are quantified by category (i.e., hotel, retail, consultant, health care etc.) and are attached to postal codes for easy target marketing
    • Tall building locations and ownership can be provided in large urban areas, complete with addresses

      • A summary is prepared quantifying household and/or business prospects, by category, in each geographic area, both client and competitor locations
    SURVEYS: Telephone, Internet, Direct Mail
    • License applications 
    • Consumer satisfaction
    • Market expansion 
    • Equipment penetration

      • Service [channel] realignment 
    SYSTEM DESIGN
    • "High Level" Specification, flowcharting computer and info components
    • Software and infowareTM component creation management
    • Programming
    • Report creation
    • Documentation (HTML manual), installation, training, support
    • Data acquisition/entry/checking
    MAILINGS/ FULFILLMENT
    • Set-up
    • Execution
    • Disbursements (postage, long-distance for faxing, printing)
    CORPORATE PRESENTATIONS/ NARRATIONS/ SLIDE SHOWS
    • Specification, design work
    • Graphics work
    • Narrations
    SIMULCAST SERVICE
    • Preparation of simultaneous, non-simultaneous and blackout requests for broadcasters, cable operators and other BDUs. 

    ($price quoted on individual basis)

     

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