Business Intelligence Methods


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    INPUT
    RESEARCH

    Primary:

    • Telephone, mail or Internet surveys, including product launch, satisfaction, equipment or other. Consumer or business-to-business. 
    • Proprietary MediastatsTMInc. files such as map-based data; telecommunications properties information (cable, MMDS, DTH, television, radio, and others).

    Secondary:

    • Published and/or electronic sources such as U.S. Census or Statistics Canada, industry- specific directories, 
    • Internet sources, governments, libraries, NGOs, trade organizations and others, as well as the purchase of files from other data purveyors.
    ANALYSIS
    INFORMATION/DATA MANAGEMENT
    SOFTWARE DEVELOPMENT

    Methodology Includes:

    • Specification
    • Research/compilation of information
    • Integration of information into data-warehoused files using Mediastats proprietary data management software
    • Checking/verifying of information with secondary sources
    • Write-up of findings: analysis and interpretation of information
    • Projections and recommendations, including thematic map-based analysis, written and electronic reports.
    OUTPUT
    AN INTEGRATED CLIENT INFORMATION MANAGEMENT SYSTEM IS CREATED

    Components Include:

    • Paper and electronic reports/maps
    • Presentation
    • Software and pre-set report formats for post-delivery analysis
    • Installation
    • Training
    • Support: on-line or telephone
    • Data/information maintenance and updates
    • Ongoing industry monitor (Retainer clients)

     

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