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| RESEARCH
Primary:
- Telephone, mail or Internet surveys, including product launch, satisfaction, equipment or other. Consumer or business-to-business.
- Proprietary MediastatsTMInc. files such as map-based data; telecommunications properties information (cable, MMDS, DTH, television, radio, and
others).
Secondary:
- Published and/or electronic sources such as U.S. Census or Statistics Canada, industry- specific directories,
- Internet sources, governments, libraries, NGOs, trade organizations and others, as well as the purchase of files from other data purveyors.
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INFORMATION/DATA MANAGEMENT
SOFTWARE DEVELOPMENT
Methodology Includes:
- Specification
- Research/compilation of information
- Integration of information into data-warehoused files using Mediastats proprietary data management software
- Checking/verifying of information with secondary sources
- Write-up of findings: analysis and interpretation of information
- Projections and recommendations, including thematic map-based analysis, written and electronic reports.
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| AN INTEGRATED CLIENT INFORMATION MANAGEMENT SYSTEM IS CREATED
Components Include:
- Paper and electronic reports/maps
- Presentation
- Software and pre-set report formats for post-delivery analysis
- Installation
- Training
- Support: on-line or telephone
- Data/information maintenance and updates
- Ongoing industry monitor (Retainer clients)
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