Business Intelligence (Market & Competitive)

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    MARKET INTELLIGENCE
    "Making business decisions better and faster by quantifying, qualifying, analyzing and assessing the market you are operating in or are planning to move into."
     Physical information
    • Land mass
    • Strategic considerations
    • Infrastructure: transportation, telecommunications

    Market information

    • Type and stability of government 
    • Currency and foreign debt
    • International treaty participation: which ones and implications
    • Size of population
    • Wealth of population
    • Relative population situation changes

    Consumer Information

    • Purchasing power
    • Trends
    • Education
    • Language and Language related variables.
    • Home ownership
    • Modern services subscriptions: telephone, Internet, cable/DTH etc.
    COMPETITIVE INTELLIGENCE
    "Making better strategic decisions by understanding your competitors and their business position relative to your own: your competitive strengths and theirs."
    Competitors
    • Physical premise distribution
    • Sales in your key areas
    • Strategic strengths
    • Historical growth
    • Plans for growth
    • Profitability

     Your business

    • Physical distribution
    • Your sales
    • Strategic strengths
    • Historical growth
    • Plans for growth
    • Profitability

     Relative comparisons

    • Advantages/disadvantages of relative physical distribution (particularly in cases of branch/retail outlets)

      • Projected relative strengths/weaknesses in all categories plus actionable recommendations, including summaries of opportunities and concerns.

     

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