• Subscriber interest by package and price point 

Channel (Re) Packaging 

• Perfect for assessment of marketing opportunities 
• Research prior to launching weekend trials of new channels 
• Redistribution/packaging of strong/weak channels 

(Home) Equipment Assessments 

• Computing power 
• Computer knowledge 
• Computer usage, by age 
• Upgrade plans 

• New Channel license applications 
• License renewals 

Viewership Studies 

• Tuning 
• Frequency 
• Your channel versus competing & complimentary channels 
• Attitude and perception

• DTH versus cable within cabled areas 
• Customer satisfaction and usage 
• Customer perception 
• Subscriber interest by package and price point 
• Within served areas 
• Non-served areas 

• Public policy testing and analysis 
• International events and summits 
• Event kick-off 
• Event follow-up and analysis

• Market potential 
• Market positioning 
• Competitors market position and share 
• Competitors market weakness in market position and share 
• Environmental factors and perception

• Customer satisfaction with existing brands 
• Customer satisfaction with your brand 
• Brand packaging 
• Brand recasting 
• Customer service satisfaction index

• Design of survey instrument
• Drawing sample
• Infield teleresearch
• Long-distance (within Canada &USA)
• Tabulation of results
• Presentation and thematic analysis of results
• Two color graphic summary (cover) pages
• Disbursements (courier and printing)