This data provides for many different types of analysis including: assignment of copyright rights and payments by program title/producer; analysis of types of programming offered by different channels and networks; analysis of simultaneous substitution, blackout, syndex and non-simultaneous substitution obligations of various broadcasters in various scenarios; analysis of post-verified broadcast data for ratings purposes; program tracking by type of show, producer, network etc. and programming of electronic on-line television guides.

Many types of questions can be posed of this data. Examples include: "What percent of the broadcast day is simulcast by the CTV network, over the NBC network?" "What percent of NBC's broadcast week is devoted to movies, sports and sitcoms?" "I own the distribution rights to a particular movie. Who is airing it, where, and how often?" "I am developing an on-line guide product, and need a steady stream of programming data." (See Data Sets, Broadcast Distribution Series.)