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CANADIAN SPECIALTY CHANNEL CARRIAGE |
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This data tracks the distribution,
penetration and packaging arrangements of pay/specialty channels in Canada.
Data for the U.S. and other regions will also soon be available.
This information is designed to assist in the analysis of the success of premium television marketing/packaging schemes. A typical question one would pose of
this data would be: "How are the new specialty channels being packaged?"
"Are all BDUs packaging them in the same fashion?" "Are there any regional
flavors to the packaging of these services?" "Are there differences between
cable and wireless packaging of specialty services in general?"
Included: channel distribution, packaging
and rates.
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